A clear guide to the billing cycle and how patient-first automation elevates revenue, operations, and experience.
About Janna Mullaney
COO, Eyecare Services Partners
Janna Mullaney is the Chief Operations Officer for Eyecare Services Partners. As a Past President of the American Society of Ophthalmic Administrators, Janna has served the last five years as a contributing board member, has chaired the annual meeting programming committee, served on the ASOAnalytics Task Force, and presented at national meetings on topics such as EHR selection, EHR implementation, Clinical Practice Workflow, Developing Staff Model Metrics, Using Analytics in Medical Practice, and more. Additionally, she has been featured and authored several articles in Administrative Eyecare and various other industry publications. Janna has served as an EHR and Practice Consultant for over 35 group practices across the country. In 2015, Janna was selected as the COO of the year by SmartCEO in Baltimore, Maryland.
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About Lily Garcia
CEO, Blitz Medical Billing
Lilian (“Lily”) is a results-driven business leader with a knack for turning complex challenges into streamlined solutions. With a career spanning top-tier companies like 7-Eleven, Frito-Lay, and Gallo Winery, she has honed her expertise in market entry analysis, brand and product innovation, financial strategy, and team leadership. Whether launching a new product or refining a business strategy, Lily thrives on uncovering fresh, efficient ways to drive growth and impact. Beyond the boardroom, Lily recharges cheering on her two children in all their personal endeavors. A lifelong learner, she earned her Bachelor’s in Sociology from UCLA in 1996 and an MBA from Emory University in 2002, blending analytical insight with a deep understanding of human behavior.
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About Nick Murray
Founder, AdvancedCare
Nick Murray is the founder of AdvancedCare, an innovative AI-driven RCM platform built for behavioral health, psychiatry, and specialty practices. He developed AdvancedCare to automate eligibility verification, claims processing, denials management, and patient billing—delivering seamless EMR integrations, up to 58% faster workflows, and 30-40% higher collections so providers can focus on care, not paperwork.
About Jeremy Frank
Head of Operations, Swing Therapeutics
Jeremy is an operations and strategy executive with a combination of experience leading both regulated product development and regulated service delivery in healthcare. As head of operations at Swing, he has led teams that enabled the FDA’s De Novo granting of Stanza—the world’s first prescription digital therapeutic for fibromyalgia—and is helping build Swing Care, a multi-state virtual clinic that secures payer reimbursement, passes regulatory audits, and scales to thousands of patients. By pairing product innovation with a service model, Jeremy is helping demonstrate a new path to financial viability in digital health.
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